The Idea of Sequential Advertising – Moving Beyond the Context
The growth of contextual advertising online was a major landmark in the growth of the Internet itself. It to my mind democratized the web like no other, giving opportunity for the smallest of web...
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The Silence In Social Media – Will It Shout about Autism ?
Well, frankly speaking, I have reached a stage of insecurity, wherein if I don’t check my emails, facebook & twitter before I board a flight or a train, it makes me nervous. I try to repeat the act...
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Unilever Merges Digital With TV To Reach Out To Masses In Asia
Unilever, multinational FMCG behemoth is increasingly using digital channels along with mainline TV campaigns to make an integrated approach towards consumers in Asia. Speaking to the Asia Media...
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CNN Will Come Out With A Facebook App For The Upcoming US Elections
Cable News Network (CNN) has serious plans to introduce political driven news in Facebook’s timeline. With over 160 Million users, more than half of US’s population regularly interacts on the social...
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Coca Cola Partners With Dhingana To Launch Their New Campaign
Dhingana, one of the popular music streaming services in the country has partnered with Coca Cola to launch their new campaign. The campaign called ‘Crazy For Happiness’ is a part of Coca Cola’s ‘Open...
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Intel Plans To Promote PCs & Their Importance Across 10 Indian Cities
Intel is planning to hop onto the ‘spread awareness’ bandwagon. The tech giant has decided to promote awareness and importance about PCs and IT technology in 10 Indian states. With this, Intel plans to...
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Google Teams Up With Election Commission For Voters Registration
The social media is already at buzz about the 2014 elections. Now, Google is doing its bit for the upcoming polls and has teamed up with the Election Commission for the same. The internet giant will...
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Facebook Launches Talks Live, Allows Users to Chat With Modi, Kejriwal & Others
Facebook is giving its users a chance to ask questions to a few political leaders ahead of the upcoming Lok Sabha Elections. The social network has launched ‘Talks Live’, a platform where its Indian...
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Infibeam Acquires Digital Marketing Firm ODigMa For $5M
E-commerce firm Infibeam has acquired digital marketing company ODigMa for $5 million in exchange of stock and cash, according to a report from The Hindu Business Line. The acquisition to be funded by...
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Times Internet Rolls Out Self-Service Augmented Reality Platform Alive Studio
Times Internet’s mobile initiative, Times Mobile has launched a self-service augmented reality platform, the Alive Studio. It is an extension to the Alive App augmented reality app that was launched...
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